Why We Built a System, Not a Brand

Most platforms sell stories. We built a structure.

Because a handcrafted object doesn’t mean much if the system behind it is broken.

At My Chakchouka, we don’t just curate pieces. We shape how they reach you, and how they protect the people who made them.

That means:

• No resellers.

• No rushed production.

• No dilution for margins.

Everything on the site passes through one simple test: Does this reflect dignity, at every step?

Here’s what that means:

1. The price isn’t inflated. It’s corrected. You’re not paying for trend. You’re paying for rhythm, time, continuity; the real cost of making something that holds meaning.

2. The object isn’t “branded.” It’s useful. Every object here has a role. In a kitchen. On a table. As a gift. We stay close to the object’s purpose. The rest is yours to feel.

3. The people aren’t hidden. They’re shown with weight. You’ll see their faces. As makers. We show the process, the names, the real environments, to restore their place in the story.

My Chakchouka is a marketplace and system for holding value.

Built by Tunisians. Structured with clarity. And ready for the world.

→ Who are we?

→ See the Creations