About My Chakchouka
What Is My Chakchouka?
My Chakchouka is a Tunisian institution that connects people, knowledge, products, and practices with a global audience.
It was created from a simple observation: products are often encountered without the people, places, and knowledge that give them meaning. A jar of honey, a handmade object, a regional ingredient, or a local practice may be experienced in isolation, while the relationships behind them remain invisible.
My Chakchouka exists to make those relationships visible.
Through knowledge resources, contributor profiles, governance systems, and commercial offerings, the institution brings together the people who carry knowledge, the places where it emerges, and the products through which it is expressed.
Commerce is part of this ecosystem, but it is not its starting point. My Chakchouka begins with understanding. Products are presented alongside the people, realities, and knowledge that help explain them.
Today, the institution continues to grow through contributors, knowledge resources, and products that help make Tunisia more understandable, visible, and accessible to a global audience.
The Institution In Practice
The institution can be encountered through many different entry points.
A visitor may discover a producer such as Adel & Aida, learn how different flowers influence a honey harvest, explore why honey crystallizes, and eventually encounter the products connected to that knowledge.
Others may begin with a region, a material, an object, a food tradition, or a question about everyday life in Tunisia. From there, they may discover the people, practices, and products connected to those realities.
The same subject can often be explored from multiple perspectives. A product can lead to a producer. A producer can lead to a region. A region can lead to local practices. A practice can lead to a deeper understanding of Tunisia itself.
Rather than presenting these elements separately, My Chakchouka seeks to connect them within a single environment where each helps explain the others.
What The Institution Contains
My Chakchouka is organized through several interconnected areas, each serving a different role within the institution.
About explains what the institution is, why it exists, and how it emerged.
Tunisia serves as the knowledge layer. Through subjects such as regions, everyday life, food, materials, objects, and local realities, it provides context for understanding the country beyond individual products or destinations.
People introduces the contributors who carry knowledge, skills, practices, and production traditions. Producers, artisans, and other contributors are represented through their work, expertise, and relationship to the subjects they help illuminate.
Shop provides a way to explore products connected to the people and knowledge that give them meaning. Products are not presented as isolated items, but as expressions of broader realities.
Alongside these areas, Governance explains how the institution operates, while Press & Recognition documents how it has been encountered by programs, publications, partnerships, and external organizations.
Together, these parts form a single ecosystem designed to connect people, knowledge, products, places, and practices rather than presenting them as separate experiences.
How The System Works
The different parts of My Chakchouka are designed to reinforce one another.
People carry knowledge. Producers, artisans, and contributors develop skills, practices, and experiences that are often inseparable from the places where they work and live.
Knowledge helps make those realities understandable. Through articles, guides, and reference resources, visitors can explore the contexts behind products, practices, materials, regions, and everyday life in Tunisia.
Products provide another way to encounter that knowledge. Rather than existing in isolation, they remain connected to the people, places, and practices that shape them.
Visitors may enter the institution from different directions. Some arrive through a product. Others through a contributor, a knowledge resource, or the homepage itself. Regardless of where they enter, the goal is to create meaningful connections between people, knowledge, and products.
People contribute knowledge.
Knowledge creates understanding.
Products express knowledge in tangible form.
And each product ultimately leads back to the people and realities from which it emerged.
This relationship forms the foundation of the institution.
Explore The Institution
There is no single way to explore My Chakchouka.
Some visitors begin with people. Others begin with a product, a subject they want to understand, or a particular aspect of Tunisia. Each path offers a different perspective, but all are connected within the same ecosystem.
Those interested in the contributors behind the institution can explore the People section, where producers, artisans, and other contributors are represented through their work, knowledge, and practices.
Those looking to better understand Tunisia can explore the Tunisia section, which brings together knowledge about everyday life, regions, materials, objects, food, and local realities.
Those interested in products can explore the Shop, where products remain connected to the people, places, and knowledge that help explain them.
Rather than following a fixed journey, visitors are encouraged to move between these different areas, discovering connections as they go.
Governance
Understanding what an institution does is only part of the picture. Equally important is understanding how it operates.
My Chakchouka is guided by principles intended to make relationships, responsibilities, and decisions more visible. Rather than remaining hidden behind products or content, these principles are documented through the institution's governance layer.
Governance explains how stewardship is approached, how contributors are represented, how transparency is practiced, and how the institution seeks to create fair relationships between people, knowledge, and products.
These systems do not exist separately from the rest of the institution. They help shape how contributors are represented, how knowledge is presented, and how products are connected to the people and realities behind them.
Visitors who wish to better understand how My Chakchouka operates can explore the Governance section, where these principles and systems are explained in greater detail.