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How My Chakchouka Came to Life
It started in a kitchen in Tunis — olive oil on the table, clay cups that didn’t match. My Chakchouka grew from that simplicity into a fair system connecting Tunisia’s craft, care, and rhythm with the world.

Safouane Ben Haj Ali
Oct 222 min read


Why Choosing Fair Systems Is Choosing Yourself
Choosing fair systems is not just about artisans, it’s about you. Every object reflects dignity, continuity, and the care you choose to live with.

Aya Omrani
Oct 22 min read


Ibn Khaldun and Fair Trade: How Tunisia Wrote the Rules
Centuries before “fair trade” became a label, Tunisia had already defined its logic. Ibn Khaldun, born in Tunis in 1332, wrote that no society can last if its system is unjust. His words still echo today — in every artisan paid directly, every object built to last, and every fair exchange that keeps Tunisia’s rhythm alive.

Safouane Ben Haj Ali
Oct 12 min read


Why We Built a System, Not a Brand
We don’t just sell beautiful things. We built a system to protect what matters; rhythm, dignity, and the people behind each object.

Safouane Ben Haj Ali
Jul 201 min read
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