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How My Chakchouka Came to Life
It started in a kitchen in Tunis — olive oil on the table, clay cups that didn’t match. My Chakchouka grew from that simplicity into a fair system connecting Tunisia’s craft, care, and rhythm with the world.

Safouane Ben Haj Ali
1 day ago2 min read


Choose Your Own Rhythm : The Art of Slow Shopping
Slow shopping is self-trust in motion. In Tunisia, buying has always followed conversation, not speed. My Chakchouka brings that rhythm online : calm, intentional, and free from pressure.

Aya Omrani
Oct 152 min read


How Fairness Became Our Design Principle
Fairness isn’t a slogan, it’s structure.
In Tunisia, craft has always carried its own balance: trust for trust, skill for respect.
At My Chakchouka, we rebuilt that rhythm for today: transparent pricing, no middlemen, and calm predictability for every maker.

Safouane Ben Haj Ali
Oct 152 min read


Dignity as Tunisia’s Greatest Export
Tunisia is known for olive oil, foutas, and harissa. But its greatest export is something less visible and more enduring: dignity. From the Jasmine Revolution to the crafts made by hand, Tunisia’s pattern has always been to export systems that protect worth. Every fouta, rug, or jar of harissa carries that same spirit of refusal and respect.

Safouane Ben Haj Ali
Oct 32 min read


The Future of Gifting: From Random to Meaningful
The future of gifting is not random. It is objects that carry use, memory, and dignity, gifts that hold meaning beyond the moment.

Aya Omrani
Oct 22 min read


Do We Steal from Bees? A Fair Answer
Honey is the bees’ stored energy. The question is fair: are we stealing? The Tunisian answer is simple: we share in surplus, never in survival.

Aya Omrani
Oct 22 min read


Why Choosing Fair Systems Is Choosing Yourself
Choosing fair systems is not just about artisans, it’s about you. Every object reflects dignity, continuity, and the care you choose to live with.

Aya Omrani
Oct 22 min read


Ibn Khaldun and Fair Trade: How Tunisia Wrote the Rules
Centuries before “fair trade” became a label, Tunisia had already defined its logic. Ibn Khaldun, born in Tunis in 1332, wrote that no society can last if its system is unjust. His words still echo today — in every artisan paid directly, every object built to last, and every fair exchange that keeps Tunisia’s rhythm alive.

Safouane Ben Haj Ali
Oct 22 min read


Why Dignity Travels Better Than Discounts
Discounts fade with the receipt. Dignity deepens with time. Tunisian crafts carry memory, skill, and continuity; proof that meaning travels further than price cuts.

Aya Omrani
Sep 302 min read


Tunisia in the American Eye: The Quiet Rise of Tunisian Crafts
American buyers are turning to Tunisian crafts for their depth, authenticity, and quiet luxury. From Sejnane pottery to olive-wood utensils, these objects are finding new life in curated US homes and boutiques.

Safouane Ben Haj Ali
Sep 302 min read


The Hidden Hands Behind Luxury: Why Tunisia is Fashion’s Quiet Powerhouse
Luxury fashion often carries Tunisian skill in its seams. From embroidery to finishing, Tunisia has long powered global brands, but rarely gets the credit.

Aya Omrani
Sep 282 min read


Why We Refuse Certain Requests
Custom does not mean excess. At My Chakchouka, some requests are declined, to protect function, material, and meaning. Refusal is part of respect.

Safouane Ben Haj Ali
Sep 282 min read


The Meaning of a Souvenir: Why Origin Matters
A souvenir should carry memory, place, and the hand of its maker. In Tunisia, the mark of origin is what turns an object from decoration into something that holds meaning.

Aya Omrani
Sep 252 min read


Where to Find Real Tunisian Products (Without Getting Lost)
Markets are lively, but finding real Tunisian products can be hard. Here’s the one clean door to authentic, traceable goods.

Aya Omrani
Sep 191 min read


Avoiding Scams: How to Buy Tunisian Goods You Can Trust
Tunisian souks are calm and fair, but scams often appear online. Here’s how to avoid fakes and buy goods you can trust.

Aya Omrani
Sep 192 min read


How Tunisia Shops Online (and How We Ship to You)
E-commerce in Tunisia is catching up fast. Here’s how payments work, and how My Chakchouka makes checkout secure and global.

Aya Omrani
Sep 191 min read


Protected Origins: Tunisia’s GI Products Explained
Tunisia protects its olive oil, pottery, rugs, and dates with GI labels. Here’s what they mean — and why trust goes beyond the stamp.

Aya Omrani
Sep 192 min read


What Fair Pricing Really Means in Tunisia
In Tunisia, cheap often means exploitation. Fair pricing reflects time, skill, and continuity — protecting both makers and buyers.

Aya Omrani
Sep 191 min read


How to Buy Tunisian Goods Abroad Without Losing Their Soul
Buying Tunisian products from abroad can be simple. Here’s how to avoid middlemen, ensure traceability, and receive authentic goods directly at your door.

Aya Omrani
Sep 192 min read


For the One Who Buys Without Needing a Story
Some people don’t need to be told a story. They just need to see that the system holds. This is for them.

Safouane Ben Haj Ali
Aug 51 min read
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