The Future of Gifting: From Random to Meaningful
- Aya Omrani
- Oct 2
- 2 min read
Updated: Oct 6
Most gifts today are guesses.
A rush to the store, a click on the nearest “Top 20 Gift Ideas” list, a package that fills space but not memory.
That era is ending. The future of gifting means fewer options, more meaning.
From Noise to Signal
Gifting has long been cluttered with noise: disposable objects, decorative fillers, last-minute stand-ins. They are gestures that pass quickly, often forgotten as soon as the wrapping is gone.
But a gift can be more than a transaction. It can be a signal: “I see you. I know what holds value for you. I want this to last.”
The future of gifting is about weight. Not heaviness, but presence. Objects that affirm relationships, identity, and dignity.
Why Meaning Matters
A meaningful gift does not need explanation. It lives with the person. It works, it holds, it reminds.
These objects carry memory because they were chosen with intention; not as filler, not as noise.
What makes them meaningful? Three qualities:
Use – Something that fits into daily life.
Continuity – Something that lasts, grows older with beauty.
Connection – Something rooted in culture, story, or shared rhythm.
The gifts that survive are the ones that hold all three.
Tunisia’s Living Proof
In Tunisia, gifts have always held meaning. A fouta is not just cloth, it is bath towel, table cover, picnic blanket, heirloom. Honey is not just sweetness, it is health, continuity, protection. A clay pot from Sejnane is not décor, it is heritage, hand-formed continuity.
These are not “gift shop” products. They are gift systems.
Objects that move from hand to hand, carrying memory and use into the future.
Tunisia never needed to invent the “sustainable gifting” movement. It has always lived in it.
What the Future Looks Like
The future of gifting is not random, it is structural.
It looks like objects chosen for their ability to last.
It looks like systems where artisans are paid fairly, where trade is direct, and where meaning is not diluted.
It looks like gifts that hold dignity; for the giver, the receiver, and the maker.
This is where MyChakchouka stands. A place where future gifting is already normal.
A Quiet Shift
A gift should not be a guess.
It should hold.
As the world moves away from disposable gestures, gifting is becoming what it always was at its best: a bridge of care, a memory made tangible.
The question is no longer “What can I buy?” but “What will remain?”
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