What Fair Pricing Really Means in Tunisia
- Aya Omrani
- Sep 19
- 1 min read
Updated: Sep 30
Walk through a Tunisian souk, and you’ll see two extremes: objects sold cheaply for tourists, and objects priced fairly in quieter corners. The difference is not decoration, it’s whether the maker can continue.
This guide explains what fair pricing really means in Tunisia, and why choosing it protects both artisans and buyers.
The Illusion of “Cheap”
Souvenirs are often mass-produced or industrially finished.
Prices are kept low by middlemen cutting the maker out.
Cheap means the object doesn’t last; in use, or in value.
→ Read: A fair system
What Fair Pricing Reflects
Time — hours or days of handwork.
Materials — clay, wood, wool, glass sourced locally.
Skill — knowledge passed through generations.
Continuity — income that lets the craft survive.
Fair pricing is not about charity. It is about protection.
Souk vs. System
Souk: haggling, uncertainty, risk of fakes.
System: clear, consistent pricing with transparency.
In a fair system, you know what you are paying for, and why.
Why Fair Pricing Matters
For makers: dignity, stability, continuation of heritage.
For buyers: trust, authenticity, and durability.
For Tunisia: a reputation built on real value, not bargains.
How Chakchouka Handles Pricing
Prices are set with artisans, not against them.
No discounts, no inflation, just the true cost of handwork.
Every product is explained, so value is visible.
→ About Us
Paying fairly is not about paying more. It is about paying what allows the object — and its maker — to last. In Tunisia, that is the difference between a souvenir and a living craft.
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