It started in a kitchen in Tunis — olive oil on the table, clay cups that didn’t match. My Chakchouka grew from that simplicity into a fair system connecting Tunisia’s craft, care, and rhythm with the world.

A letter about belonging, difference, and what it means to build something that connects people, across countries, languages, and ways of seeing.

Most stories about Tunisia online come from visitors or are written in French. We decided to change that. Writing in English, in our own words, is a joy — a way to share Tunisia as it lives, not as it’s translated.

A new kind of return is taking root in Tunisia, built on structure, support, and quiet determination. If you’re part of the diaspora, you’re not alone.

You typed MyChakchouka; one word, no space, and landed here. This isn’t a brand. It’s a system. Built in Tunisia, designed to protect what matters.

We don’t just sell beautiful things. We built a system to protect what matters; rhythm, dignity, and the people behind each object.