A Letter from the Founder

I’m writing to you not as a founder, but as a person.

Someone who has spent his life between languages, between countries, between ways of seeing.

For a long time, I thought that meant I belonged nowhere.

Now I understand it gave me something rare: the ability to see that, under every surface, humans are the same.

We all want to be seen.

We all want to be understood.

And too often, we are not.

People hate what they don’t know.

Humanity has had enough of that.

My Chakchouka is my way of doing something about it.

It began as a way to protect the dignity of Tunisian artisans, but it became something larger.

A bridge.

Between the East and the West.

Between cities and villages.

I’ve met people who make things with their hands, and people who make things with code.

They all hold the same spark: the wish to create something that matters.

This project is about remembering who we are when we make, when we give, when we care for each other.

It’s also about showing that a fair system is possible : one where culture and commerce don’t destroy each other.

I believe a better tomorrow exists.

One where we live together, learn from each other, and find strength in difference.

To everyone who reads these words, wherever you are:

I see you.

And I’m grateful you’re here.

Safouane Ben Haj Ali

Founder, My Chakchouka