Some people don’t look at the object first. They look at what holds it. This is for them.

Some don’t listen to what’s said. They look at what holds. This blog is for them.

She’s seen the clichés. She’s done with nostalgia. This is for the woman who buys to preserve rhythm, not perform identity.

“Made in Africa” became a label. But Tunisia isn’t a label, it’s a system. We don’t just ship from here. We build with it.

A new kind of return is reshaping Tunisia. Diaspora Tunisians are coming back — not alone, but within systems built to last.

You typed MyChakchouka; one word, no space, and landed here. This isn’t a brand. It’s a system. Built in Tunisia, designed to protect what matters.

We don’t just sell beautiful things. We built a system to protect what matters; rhythm, dignity, and the people behind each object.