What We Refuse

We don’t just choose what we support.
We choose what we walk away from.

Because silence allows systems to keep winning.
And dignity means knowing where to stop.

 

We refuse:

• To treat artisans like inventory.

• To work with factories that erase the name behind the object.

• To sell speed at the expense of memory.

• To follow trends that flatten culture into decoration.

• To use storytelling as packaging.

• To frame Tunisia as a mystery to be decoded.

• To imitate what’s already been done — just to be seen.

• To pretend sustainability is enough if dignity isn’t there.

• To dilute craft so it fits the market.

• To build a brand that forgets who it’s supposed to serve.

 

We also refuse:

• Deadlines that kill the rhythm of real work.

• Growth that sacrifices roots.

• Visibility that erases substance.

• Metrics that don’t measure truth.

 

This is our stance.

We don’t perform resistance.
We practice it.

Not loudly.
Not to impress.
But because we know the cost of staying silent.

This is how we protect what matters.